About Arrow Beauty

Quality assured for your Salon

Arrow Beauty is a wholly owned New Zealand Company founded in Auckland and established since the mid 1980’s when the beauty scene in New Zealand was very young.

Based just off the Northwestern Motorway in the growing business hub of Avondale, Arrow Beauty is easily accessible from all parts of Auckland City.

We specialise in supplying quality products with exceptional service - offering the total range of consumable products and equipment.

Meet the Arrow team

Our friendly Business Development Managers are all themsleves Qualified Beauty Therapists and so can provide continual support for equipment and products – this make us a key partner for your business.

Often we run their own businesses, managing clientele, hiring and training staff, organising promotions, marketing, advertising and purchasing, as we too understand the complexities of Salon ownership and understand the challenges you face in business

We are your partners in the Beauty Therapy Industry

The arrow beauty Support Staff are a close knit team who talk to each other and talk to you. They have a deep understanding of the Beauty Industry and are as passionate as we are.

Peter Willis

Director of arrow beauty. Peter is a highly skilled Accountant and has many years of Management Experience

Lorna Mercer

H.N. Dip Beauty Therapy. Lorna's exceptional Product Knowledge is second to none. Well known and respected in the NZ Beauty Industry and Member of the H.I.T.O Board Lorna is based in the South Island so is "Hands On" and nearby to assist our South Island clients

Antonia Chapman

Dip. Beauty & Body CIBTAC Int. Diploma Antonia has been in the industry since 2010 and has a passion for Brows, Lashes and Training. Working in the industry as a Regional Manager for a NZ Cosmetic company in her early years and as a Beauty therapy Tutor are a just few of the jobs Antonia has had previous to Arrow Beauty. Antonia has been with Arrow Beauty since 2017 and brings her experience and enthusiasm for our industry to all aspects of her role. 

Tracey Smith

Dip Beauty & Body Therapy CIDESCO Int. Diploma in Beauty Therapy CIBTAC Int. Diploma in Electrolysis NZ Cert in Tertiary Education Tracey joins our team with extensive knowledge and experience in the education field. Having been a tutor in the Industry she is particularly interested in knowledge, on-going learning and continued support. Tracey will help guide you to be a better salon owner

Corrinne Martin

CIDESCO, AAD Corrinne is highly skilled, organised and has her finger on the pulse at all times. Corrinne will take your orders, assist with product queries and proudly help you shop in our State of the Art 'Touch and Feel' live showroom

Michelle Hiebendaal

Trainer Michelle is the newest member of the arrow team and is solely focused on In Salon Training. We believe your success lies in up to date Product Knowledge and Skill Training in the brands you carry; so when you purchase from arrow beauty you can be assured we will support you through Training

Chrissy Willis

Chrissy is part of our Internal Support Structure and works hard behind the scenes in Administration. There isn't much Chrissy cant assist with

Michelle Gallie

Grad DipTchg Michelle is passionate about the Industry and passionate about helping you and your business grow using up to date Marketing Tools and Beautiful Imagery

Repair and Service Department

Our Service Technician has over two decades of Industry Experience and there isn't usually a machine or spare part he can't source. Our Service Department is proud to keep the wheels of your business moving with Exceptional Technical Knowledge


Our Warehouse team ensures same day despatch policy is administered and goods arrive in a timely manner and uncompromised condition

IT and Purchasing

Arrow Beauty have a solid structure of IT support and Purchasing Staff to ensure the best possible service for our customers

Our Mission Statement

To inspire and create success for our Customers through our Brands, Support and Training whilst offering Value added and a Unique point of difference with our Quality assured products